Guides
Plain-English guides to industry-targeted investor marketing, disclosure, and measurement.
- How to target investors by industryIndustry targeting builds a campaign around the investors who already follow your sector: opted-in lists segmented by industry and investor type, influencers whose audiences track companies like yours, newsletters that cover your space, and ads aimed at sector interest.
- What is an investor awareness campaign?An investor awareness campaign is a paid marketing program that introduces a public company to investors who don't know it yet, through channels such as text messages, newsletters, influencers, video, and ads.
- SMS marketing rules for public companiesMarketing texts need clear opt-in consent, sender identification, working STOP and HELP replies, a registered sending number, and sending hours that respect time-of-day rules.
- Finance influencer disclosure rulesPaid finance influencers must clearly disclose their relationship with the company in the post itself, using plain words such as “ad” or “sponsored.” When the content is about a stock, Section 17(b) also requires disclosing the compensation and its amount.
- How newsletter sponsorships work for public companiesA newsletter sponsorship is a paid feature about your company in an email newsletter, either a slot in a regular edition or a dedicated send.
- How to measure an investor awareness campaignMeasure what a campaign controls: delivery, reach, clicks, sign-ups, engagement, and cost per result, broken down by channel and audience segment.
Let's get your story seen.
Tell us your ticker and your goals. We'll come back with a channel plan built for your news.